Here are 10 tips to get repeat web traffic:
1. Update your web pages or blog pages frequently. Stagnant sites are dropped by some search engines and don’t motivate visitors to return.
2. Offer additional value on your website. Place links to affiliate and partner sites and products and ask them to do the same for you. You can also advertise their products if they relate to your industry and are not in competition with your own product.
3. Invite customers to ‘opt in’ to get discounts, special offers, valuable coupons or a newsletter.
4. Never spam a subscriber who has opted for newsletters with unsolicited emails. Later if they decide they want to “opt out” of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
5. Add a link to your primary page asking people to “Bookmark or Add this site to your Favorites.”
6. Add a link ‘Recommend This Site to a Friend’ so that the visitor can email your website link with a prewritten title, e.g. “Thought you might be interested in this”, just by clicking on it.
7. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
8. Create a “Policies” page that clearly defines your philosophy and principles in dealing with customers. Also post your privacy policy so that clients know they are secure when they visit your site.
9. Create a FAQ page which addresses questions, doubts and clarifications about your product or your company to resolve most of the customers’ doubts.
10. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the bookmark.
These tips are easy to implement and will give you repeat web traffic.