Attract Buyers to Your Website with Content
Give People a Reason to Visit Your Website
Content is the most important part of your Website. Useful content gets visitors to your site, engages them, and builds credibility. Surveys indicate that sixty-five percent of visitors go to Websites to get information. Only five percent are interested in graphics.
Valuable content can include how-to articles, reports, tips, and even links to relevant sites providing useful resources. For example, a Web design company may provide free graphics and diagnostic tools. A CD Website may offer free reviews, biographies of musicians, and an online jukebox that allows visitors to preview their music selection.
To make money with your Website, you also need to include:
- Information about your products or services (tips for buying your products or services).
- A compelling sales letter.
- Special offer.
- A call to action (click here to see examples of action words).
- Order information (tell prospects how to order).
- An online order form (include links to your order form and sales letter on your home page).
- Contact information. Include your name, business name, email, 800#, local phone number (international prospects can’t call 800 numbers), fax, and mailing address.
- Company information.
Target Your Audience
- Provide information that is valuable, useful, or entertaining to your target market. Video is very popular today.
- Feature content relevant to the topic of your site.
- Use a feedback form to find out what your visitors want.
- Visitors typically come to your Website four to five times before they buy from you. One of my future posts will reveal how to attract visitors back to your site.
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