Why You Need to Use Online News Releases

Why Do You Need To Promote With Online Press Releases

Submitting online news releases is one of the best methods to increase your site traffic with minimal effort and cost. By submitting your news release online, you are publishing news about your site, products or services to the top news release sites. Search-engine optimized press releases are one of the quickest and easiest ways to get quality backlinks and generate visibility and traffic for your website, and should be included in any SEO campaign. Here are some of the benefits:

  • Increase traffic to your site or blog.
  • Reach a larger audience.
  • Fast results.
  • Great for SEO.
    • Get one way backlinks to your web site from high PR sites.
    • These top new release sites have high ranking and will help you get high ranking for your site.
    • Increase your search engine ranking (Google likes quality links from high PR sites).

How press releases benefit your SEO campaign

Increased Keyword Rankings and Visibility:

News stories on the web are considered time sensitive, so when your press release is distributed, it will be linked very quickly, giving you quick visibility in news sites, news searches and search engines. In addition, many news web sites also archive stories which can help you get long-term links, rankings and visibility.

Credibility and Increased Traffic:

Good content will add credibility to your website. When your press releases appears in Google news and Yahoo! news for your keywords, potential customers searching for your product or business will see that you are a credible source of information in your industry and they will trust you more. Also, people with Google alerts for your keywords will automatically receive your press release in their inbox, which will generate interest and relevant traffic to your site as well.

More Exposure and Lots of Backlinks:

Once the optimized press release is distributed, it gets picked up on various sites and channels, including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, you’ll get backlinks (links back to your site). Quality backlinks from news websites have high page ranks that will increase the page rank and link popularity of your website.


News Release Resources

Sandra Beckwith shows how to write a tip sheet news release.

5 tips for writing a book announcement news release that will get used by the press

Press Release Fire


Comments are closed.