Increase Sales, Subscriptions, and Traffic With Action Words
Use Action Words to Tell Your Audience What to Do
A call to action such as “call now,” “order now,” and “click here” can increase sales up to 300%. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Here are some examples of action words you can use on your Web site, in your email, and in other marketing materials.
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Using a “Call to Action” is just one of the many strategies followed by successful copywriters. This proven copywriting technique can substantially increase your Web profits . . . try it!
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You’ll get backlinks from 2 high profile sites + a well written SEO article + 20 likes to your Squido lens.
Squidoo lenses and Hub pages provide a great way to boost your website. Both of Squido and Hub Pages are PR8 websites. So backlink from those sites are top quality backlinks that helps to boost your website ranking in SERPS.
Squidoo is a website hosting hundreds of thousands of web pages. Web pages on Squido are called “lenses.”
You need 20 likes for your new lenses to get rid of the anoying status work-in-progress. When you get 20 likes your lens will rank in the search results.
I will also ping your lens so it will be crawled by web spiders.
The keyword density of a web page is now a very important part of search engine optimization. Keyword density indicates the number of times your selected keyword appears in a web page.
Keywords should not be overused. When incorporating your keywords in your content, it’s important to keep your copy easy to read to the reader and not just to the search engines. Your content should be readable and should not sound artificial. If you repeat your keywords in every sentence, then your site might be rejected as a spam site.
A good way to make your copy easy to read is by writing your copy first without thinking about your keywords. If your content is focused, then your pages probably already include many of your keywords. After writing your content, go back and check to see if you have enough keywords. If you don’t have enough, add the keywords you are targeting to a few places where it feels natural. Also consider rewriting a few sentences to include your keywords.
Keyword density is expressed as a percentage of the total word content on a web page.
The recommended keyword density is between 3% and 5% and you should never exceed it.
To calculate the keyword density on a page you simply divide the total number of keywords by the total number of words that appear on your web page.
For example, 5 divided by 100 = .05. the above by 100, that is 0.05 x 100 = 5%.
So, if you have 100 words on your webpage, and you use a specific keyword five times in the content, then your keyword density is 5%.
Simple steps to check your keyword density:
Copy and paste the content from an individual web page into a word-processing software program like MS Word.
Check the number of words on a page. Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in that page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the word-processing program will tell you how many times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Make sure that you have enough keywords in every web page or blog page without overdoing it.
Another excellent way to gain traffic is to be active on internet forums that are related to your niche. To find relevant forums, just go to any search engine and enter “your keyword” +forum” . For example, if you are selling products related to home businesses, search for “home business + forum.”
Find the most focused forum with a substantial number of active members. Check the dates of the threads posted on the forum to see how active the forum is.
When you join active forums that focus on your field of discussion and post useful and valuable posts, members will start noticing you and paying attention to what you have to say. In most forums, you are allowed to have a link to your site in the signature, which is under every post you make on the forums.
You’ll get several benefits from forums
1. Build credibility.
2. Get links from high PR sites.
3. Get direct traffic from forums.
People will click on your link and visit your blog if they find your posts helpful and informative.
This is very targeted traffic and your credibility is built even before they land on your blog, so traffic from the forums is easier to turn into sales. You can sell your own products or recommend affiliate products as your readers are already convinced you’re an “expert” in your field.
Being active on the forums and providing good information is the key to getting successful in getting traffic from forums.
Here’s why you want to leave comments on blog posts:
Get your name out there and reach a wider audience. Contribute to the conversation. Mention what information helped you. Add information. Share your information with blog readers.
When commenting, your name (or better yet, your keyword) will be linked to your website which may improve your site ranking with Google.
Increase traffic. Because your web link is included, other readers may click through and visit your site.
It’s good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
TIP: I have some linking packages available that are based on getting comments and backlinks from high PR blogs.
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Inside Secrets to Developing a Profitable Website is written for newbies and non-technies in easy-to-understand language. It will show you step-by-step how to develop a profitable website to maximize sales.
But even people who already have a website can benefit from this information to revamp and improve their website and increase their online sales.
If you’ve never had a website, it’s important to know what’s involved in getting a website, how to choose the best web design programs or blog platform and find out how to choose reliable hosting.
I’ll show you how to make your website profitable.
How to focus your attention on sales ….how to get your prospects’ attention … invite prospective buyers into your sales process … lead prospective buyers to a compelling offer… and turn leads into sales.
Learn:
How to avoid common mistakes people make with their website.
What key components you need to have a profitable website.
How to grab your potential buyers’ attention immediately, how to quickly target your ideal customers and persuades them to explore your website.
How to turn visitors into buyers.
How to make your website user-friendly, effective, and professional looking.
Innovative ways to build trust and boost online sales.
How to establish yourself as an authority in your field.
And much more.
Take the guesswork out of being successful … Eliminate trial and errors and avoid mistakes you can’t afford. Avoid frustration, save money, save wasted time and effort with a website that is not profitable.
Apply these marketing strategies to skyrocket your online sales.
Keep search engines in mind when designing your site. Include keywords and META tags in your Web pages to improve your ranking with search engines.
Include an “Opt-in” form to collect your visitors’ email addresses. An opt-in form captures the email addresses of interested prospects and gives you permission to email them. Getting your visitors’ e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning your visitors into buyers. Offer something valuable to get your potential buyers’ email addresses such as a free report, newsletter, consultation, discount, or special offer.
Stay in touch with your visitors. Visitors rarely purchase the first time they visit a site. They want to get to know you before they are willing to spend money. Communicate consistently with your prospects through online newsletters and email messages. Give potential buyers reasons to return. Provide valuable information in your ezine. Mention what’s new on your site. Provide special offers and discounts to your subscribers. Invite them to visit your Web site again and again. These techniques work. Try them and watch your prospects become buyers.
Design your Web site based on your Unique Selling Proposition. Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, the best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.
Put the benefits of your site and your USP right on top of your home page. Many Web visitors never scroll down past the first screen of information. Give your potential buyers the information they need as quickly as possible.
Ask for feedback. Find out what potential buyers want. Use feedback forms and email surveys to conduct market research. Ask what products and information they’re interested in. What benefits are most appealing. What price they would pay. Analyze the feedback and adapt your site as needed.
Write compelling sales copy. Effective copy works just as well on the Internet as it does in direct mail. Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren’t interested in your products or services, they won’t read past the first paragraph. If they are interested, you can’t tell them enough.
Motivate readers to do what you want them to do with action verbs. A call to action such as “call now,” “order now,” and “click here” can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses. For more examples of action verbs, see our article “Increase Sales, Subscriptions, and Traffic With Action Words.”
Make purchasing easy. Take a good look at your ordering process.
Include your URL on each Web page. This will make it easier for people to go back to your Web site when printing or saving your Web pages.
Take a look at your website and see how many of these elements are missing. Implement these proven direct marketing strategies now to increase your online sales.
Call me if you need help with web design or Internet marketing.
Videos are very popular today for Internet marketing
Video marketing can take your business to the next level. YouTube is a mass traffic source and Google shows YouTube videos high up in its search results with a small image of the video which is likely to get more clicks.
Are you looking for good video creator software to make short videos? There are many ways to make cool videos. Here are some of the most popular methods of creating videos.
Use a flip cam and record yourself or someone else.
YouTube video. You can make movies right at YouTube.
Record Powerpoint slides. You can create a slideshow in PowerPoint and record your screen. (Use powerpoint or Keynote and then Camstudio, Camtasia or Screenflow to capture your screen)
Create screen capture videos with Camtasia. You can download a 30 day fully functional copy of Camtasia from techsmith.com. Or you can use the free alternatives Camstudio and Sony Vegas.
Windows Movie Maker (Free – included in Windows computers). It can help you make beautiful slideshow or video clips (e.g. mixing your songs with pictures/video/etc), then save it as video file such as wmv or mpg, then upload. Or just get use clips you want, save and convert them, and then mix/match with pictures and sound using Windows Movie Maker to create new masterpieces.
iMovie for Mac users.
Animoto – www.animoto.com (free). Create videos in minutes. Animoto works with any operating system as long as you have Internet. Just upload your own photos or put your own text in, select the music and layout, and Animoto will do the rest. It’s really easy.
Picasa. Similar to Animoto. (I like it – but seems to have limited transitions)
OneTruemedia – Onetruemedia.com – similar to Animoto – has lots of stock photos – easy – I like their transmissions and you can control the length of the images. Works with any operating system as long as you have Internet.
Zillatube – www.zillatube.com. This is the easiest and the fastest way to create YouTube movies. Free download (limited usage) or purchase at $20.97. It is very easy to download and convert videos. Then edit those converted MPG videos with Windows Movie Maker.
After Effects CS4 – This professional software gives you more capabilities than Powerpoint or Camtasia but is very expensive.
Adobe Premiere lets you edit your movie.
Convert your articles to videos.
This is a great way to get quick videos, traffic and links
ArticleVideoRobot is very easy to use and really fast. It has a free trial (but the trial is limited and you can’t submit or download your videos.) Article Video Robot is well worth the money. The advantage of articlevideorobot over similar software is that they automatically blast your video article to many sites gaining you loads of traffic.
Try out some of those systems and see which one best fits your needs.
Want the easiest way? Just write the script, record your voice and hire a freelancer to make the video.
Also, if you have if you have articles, you can make extra money by converting articles to video.
Your prospects type in keywords into search engines to find your website. Implementing some simple keyword strategies can dramatically improve yoursearch engine ranking and web traffic.
4 SEO Tips:
Do your keyword research first.
Then optimize each page for 1 key phrase and provide good content.
Start by using keywords that have lower competition (long-tail keywords).
Build some links to that page
Basic SEO
Many search engines and directories read the information in the META tags of web pages to index and cannot index your site without them.
META tags are hidden in your HTML code. The web visitor does not see them. The most important META tags for search engine indexing are the title and description tags. See what META tags look like here.
Many search engines use the description and site title you provide when registering a site. Some search engines use the text in web pages, especially the first words, sentences, or paragraphs to list web pages.
That’s why it’s vital to place your most relevant keywords in your headline and the first paragraph of each page.
Follow these tips to write effective keywords, page titles, and site descriptions.
Keywords.
Here are some tips on writing keywords.
Make a list of 5 to 20 keywords and phrases that are relevant to your web site.
Use phrases your prospects may enter into a search engine when searching for your topic, product, or service. Web visitors often enter phrases rather than words when searching for web sites.
List the most important keywords and key phrases first.
Include your name, business name, product names, and the city and state you’re conducting business in.
Include common misspellings.
Include the plural form of the word.
The following are examples of keywords and key phrases related to web design:
Web site design, website design, web design, san diego california, web page design, web designer, webmaster, website development, five star web design.
Page Title
Page titles are very important for search engine placement.
The title of a web page appears on top of the page in the title bar of the browser. Web pages that use search terms in the title will rank higher with some search engines than pages that contain them in the text only.
Follows these tips to write your page titles.
Write a powerful headline for the title of your site. The site title is often used by the search engines to list you in their directory. Make your title compelling to grab your potential buyers’ attention.
Keep the length 20 words or less. Longer titles may be cut off in the search engine listing.
Create a title for every web page.
Include the most important keywords and phrases, including the ones potential buyers use when searching for your topic.
By starting your page title with a letter toward the beginning of the alphabet (A, B, C) you may increase your chances of appearing near the top of the listing in some search engines.
Examples of Titles
- Five Star Web Design in San Diego, California, designs easy-to-navigate web sites to maximize sales.
- Effective web design for small businesses in San Diego.
Site Description
The site description is used by some search engines to list the description of your web site. When providing your own description in the META description tag, your listing may be displayed in the search engine listing as you provide it. If you don’t provide a META description tag, the search engines will generate their own description from the content on your page.
Follow these guidelines to write your descriptions.
Make your description informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.
Include your most important keywords and phrases.
Write descriptions of your web site in various lengths (one to three sentences). Submit the maximum allowable length to the search engines to convey a persuasive message.
Sample descriptions
Get your web site noticed and increase online sales with an easy-to-read-and-navigate web site.
Get your web site noticed with effective web design.
Spend time writing keywords, descriptions, and page titles. To maintain a high search engine ranking consistently, include keywords in your headlines, first paragraphs of each web page, page titles, and site descriptions. It can make a big difference in your search engine positioning.
TIP: I recommend selecting long-tail keywords that can achieve rankings more quickly to help establish faster results. After achieving good rankings for your initial keywords, then you can target more popular and competitive terms.
There’s more to search engine optimization and getting top search engine ranking than the steps outlined here. To obtain and maintain high search engine ranking and get targeted traffic, you need to invest many hours every month to track your results. That’s why it makes sense to hire a search engine optimization expert.
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Keyword research tools
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Discover the right keywords and see your traffic skyrocket.
I can help you get top search engine ranking in Google and other top search engines! Call or email to request a FREE consultation and to discuss your unique web design and marketing needs.
Guest blogging is a great way to market your site. It is one of the best and fastest ways to drive targeted traffic to your website and position yourself in front of new audiences. Plus, one of the additional benefits of guest blogging is that you’ll get high-quality backlinks from contextual sites.
You can get a significant number of visitors with guest blogging – especially if you target established, popular, high-ranked and high-traffic blogs within your market.
Guest blogging is a win-win situation for both the guest blogger and the blog owner. The blog owner gets good content and you get backlinks and extra traffic.
Guest blogging provides many benefits:
Expand your audience. When you post a guest post on another blog, you’ll get exposure to an entirely new audience that will read your blog. Of course, the most established and high-traffic blogs will get you the most exposure.
Get more traffic from a new audience. If your guest blog is interesting, more people will click on your link and visit your blog. By providing good content on your blog, you can turn your new audience into regular readers of your blog.
Build credibility. By showcasing your expertise and knowledge in your niche, you will be regarded as an expert and build valuable connections.
Get backlinks and greater search engine rankings. In exchange for your guest posts, you’ll get backlinks to your blog or site.
Get more sales and clients. More readers, more exposure and more traffic will result in more sales.
It speaks for itself that your blog posts have to be well-written and provide high-quality, unique content that is targeted to the blog’s audience and to your audience.
If you’re looking for places to guest post, you can search over 500+ websites that accept content submissions at
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Here’s why you want to leave comments on blog posts:
TIP: I have some linking packages available that are based on getting comments and backlinks from high PR blogs.