The efficiency of Twitteras a marketing tool has been proven time and again by various companies. For example, Dell Corporation made $6 million in sales over two years by simply tweeting about discounts and providing coupons for their Dell Outlet products.
Twittercan be effective to promote your business, create a brand and improve your relationship with your customers.
So how can people find your message and benefit from your message when there are so many untargeted messages? People use search features and specialized tools and software to find topics, conversations and resources that interest them.
How to use Twitter effectively to promote your business
Social media should be an important part of your marketing plan but you need to do it the right way. Below are several strategies to use Twitter to promote your products and services effectively.
1. Don’t be too salesy.
If you only send promotional links, very few people will continue to follow you. So, don’t make the mistake of thinking that Twitteris simply an advertising platform.
You need to remember that Twitter is a networking tool. Networking means sharing information and having conversations with people. Online networking is similar to offline networking. For example, when going to Chamber of Commerce meetings, you don’t just introduce your business. You talk to people and ask about their business first.
The strategy is the same with Twitter and other online networking tools. You need to develop relationships and become a valuable resource that others will recommend. Here’s how you do that:
Successful marketing through social networks means building a relationship with your customers. Once you have that relationship in place you will quickly discover the value of loyal customers.
2. Focus on the needs of your followers
Help them (promote others by retweeting their tweets).
Share information (more info below)
Join conversations.
Provide incentives (more info below)
Show that you’re a human (provide some personal information)
Be funny.
3. Share information
Provide valuable information to build your reputation as a valuable resource (send them to useful blog posts)
Share ideas that can help your followers.
Occasionally recommend something your followers are interested in.
Inform your Twitter followers about resources from others that are valuable to them.
4. Provide incentives
Offering discounts and special offers is a popular strategy to keep your followers. Providing incentives like coupons and discounts have proven to work very well on Twitter. As mentioned earlier, Dell Corporation made $6 million in sales over two years by simply tweeting about discounts and providing coupons for their Dell Outlet products.
Giving away freebies (e.g. a free ebook), creates goodwill and builds a list of clients. Providing freebies seems to work better on blogs than on Twitter.
5. Join conversations
Participating in conversations is an effective strategy to connect with your Twitter followers and get additional high-quality followers. Here’s how to find relevant conversations and join them:
Don’t try to force a conversation topic. You don’t have to work on creating a buzz around your desired subject. Simply join existing conversations and try to be useful.
Find topics of interest to your audience and participate in topics your followers are engaged in. (Choose hashtags to follow. The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Because hashtags identify specific topics, you can easily find people who are talking about specific topics.)
Answer questions your followers ask.
Ask questions.
Follow the strategies above to effectively promote your business with Twitter.
Instant Article Wizard – Article Research and Writing Software
You need to continually write unique, high quality articles. After writing several articles on the same topic, you may run out of inspiration at some point. You have to come up with new subtopics and new angles, and then research information on each topic and subtopic you want to write about.
I’ve written many articles and I am always looking for software and tools that can help me write articles faster.
Instant Article Wizard is not an article spinner. It will help you write quality articles easier and faster.
You simply give Instant Article Wizard a set of keywords that you are targeting for an article and Article Wizard will do your research for you. The software quickly gathers information for the content of the article.
It will help you identify subtopics you can use to write articles and will take you through the selection of research ideas for your introduction paragraphs, subtopic paragraphs, and your concluding paragraphs.
It will research the information for you and write 90% of the article. Then you tweak the article another 10% and you’re done.
Once you’ve gathered the research information the software generated for you, you select which part of the research you want to use. Then Instant Article Wizard will copy the text of the research information that you selected to the clipboard.
You paste the research in your word processor, then add, delete and edit a little, and in just minutes you can have a top-quality article.
I am using this software and really like it. I especially like it as a research tool. I do recommend that you edit the research results.
The fact that it has a 2-month money-back guarantee also says a lot too! No risk, and a lot to gain.
Click here for more information about Article Wizard:
Increase Sales, Subscriptions, and Traffic With Action Words
Use Action Words to Tell Your Audience What to Do
A call to action such as “call now,” “order now,” and “click here” can increase sales up to 300%. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Here are some examples of action words you can use on your Web site, in your email, and in other marketing materials.
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Using a “Call to Action” is just one of the many strategies followed by successful copywriters. This proven copywriting technique can substantially increase your Web profits . . . try it!
If you are not experienced with web design, a professional designer can help you turn your text and graphics into an easy-to-read, easy-to navigate, professional-looking web site. Visit www.fivestarwebdesign.com or call Leva Duell at 760-722-0290.
You’ll get backlinks from 2 high profile sites + a well written SEO article + 20 likes to your Squido lens.
Squidoo lenses and Hub pages provide a great way to boost your website. Both of Squido and Hub Pages are PR8 websites. So backlink from those sites are top quality backlinks that helps to boost your website ranking in SERPS.
Squidoo is a website hosting hundreds of thousands of web pages. Web pages on Squido are called “lenses.”
You need 20 likes for your new lenses to get rid of the anoying status work-in-progress. When you get 20 likes your lens will rank in the search results.
I will also ping your lens so it will be crawled by web spiders.
Another excellent way to gain traffic is to be active on internet forums that are related to your niche. To find relevant forums, just go to any search engine and enter “your keyword” +forum” . For example, if you are selling products related to home businesses, search for “home business + forum.”
Find the most focused forum with a substantial number of active members. Check the dates of the threads posted on the forum to see how active the forum is.
When you join active forums that focus on your field of discussion and post useful and valuable posts, members will start noticing you and paying attention to what you have to say. In most forums, you are allowed to have a link to your site in the signature, which is under every post you make on the forums.
You’ll get several benefits from forums
1. Build credibility.
2. Get links from high PR sites.
3. Get direct traffic from forums.
People will click on your link and visit your blog if they find your posts helpful and informative.
This is very targeted traffic and your credibility is built even before they land on your blog, so traffic from the forums is easier to turn into sales. You can sell your own products or recommend affiliate products as your readers are already convinced you’re an “expert” in your field.
Being active on the forums and providing good information is the key to getting successful in getting traffic from forums.
Here’s why you want to leave comments on blog posts:
Get your name out there and reach a wider audience. Contribute to the conversation. Mention what information helped you. Add information. Share your information with blog readers.
When commenting, your name (or better yet, your keyword) will be linked to your website which may improve your site ranking with Google.
Increase traffic. Because your web link is included, other readers may click through and visit your site.
It’s good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
TIP: I have some linking packages available that are based on getting comments and backlinks from high PR blogs.
I’ve been selling this book for $29.99 but
if you subscribe today, you can get it absolutely FREE!
Inside Secrets to Developing a Profitable Website is written for newbies and non-technies in easy-to-understand language. It will show you step-by-step how to develop a profitable website to maximize sales.
But even people who already have a website can benefit from this information to revamp and improve their website and increase their online sales.
If you’ve never had a website, it’s important to know what’s involved in getting a website, how to choose the best web design programs or blog platform and find out how to choose reliable hosting.
I’ll show you how to make your website profitable.
How to focus your attention on sales ….how to get your prospects’ attention … invite prospective buyers into your sales process … lead prospective buyers to a compelling offer… and turn leads into sales.
Learn:
How to avoid common mistakes people make with their website.
What key components you need to have a profitable website.
How to grab your potential buyers’ attention immediately, how to quickly target your ideal customers and persuades them to explore your website.
How to turn visitors into buyers.
How to make your website user-friendly, effective, and professional looking.
Innovative ways to build trust and boost online sales.
How to establish yourself as an authority in your field.
And much more.
Take the guesswork out of being successful … Eliminate trial and errors and avoid mistakes you can’t afford. Avoid frustration, save money, save wasted time and effort with a website that is not profitable.
Apply these marketing strategies to skyrocket your online sales.
Keep search engines in mind when designing your site. Include keywords and META tags in your Web pages to improve your ranking with search engines.
Include an “Opt-in” form to collect your visitors’ email addresses. An opt-in form captures the email addresses of interested prospects and gives you permission to email them. Getting your visitors’ e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning your visitors into buyers. Offer something valuable to get your potential buyers’ email addresses such as a free report, newsletter, consultation, discount, or special offer.
Stay in touch with your visitors. Visitors rarely purchase the first time they visit a site. They want to get to know you before they are willing to spend money. Communicate consistently with your prospects through online newsletters and email messages. Give potential buyers reasons to return. Provide valuable information in your ezine. Mention what’s new on your site. Provide special offers and discounts to your subscribers. Invite them to visit your Web site again and again. These techniques work. Try them and watch your prospects become buyers.
Design your Web site based on your Unique Selling Proposition. Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, the best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.
Put the benefits of your site and your USP right on top of your home page. Many Web visitors never scroll down past the first screen of information. Give your potential buyers the information they need as quickly as possible.
Ask for feedback. Find out what potential buyers want. Use feedback forms and email surveys to conduct market research. Ask what products and information they’re interested in. What benefits are most appealing. What price they would pay. Analyze the feedback and adapt your site as needed.
Write compelling sales copy. Effective copy works just as well on the Internet as it does in direct mail. Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren’t interested in your products or services, they won’t read past the first paragraph. If they are interested, you can’t tell them enough.
Motivate readers to do what you want them to do with action verbs. A call to action such as “call now,” “order now,” and “click here” can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses. For more examples of action verbs, see our article “Increase Sales, Subscriptions, and Traffic With Action Words.”
Make purchasing easy. Take a good look at your ordering process.
Include your URL on each Web page. This will make it easier for people to go back to your Web site when printing or saving your Web pages.
Take a look at your website and see how many of these elements are missing. Implement these proven direct marketing strategies now to increase your online sales.
Call me if you need help with web design or Internet marketing.
Videos are very popular today for Internet marketing
Video marketing can take your business to the next level. YouTube is a mass traffic source and Google shows YouTube videos high up in its search results with a small image of the video which is likely to get more clicks.
Are you looking for good video creator software to make short videos? There are many ways to make cool videos. Here are some of the most popular methods of creating videos.
Use a flip cam and record yourself or someone else.
YouTube video. You can make movies right at YouTube.
Record Powerpoint slides. You can create a slideshow in PowerPoint and record your screen. (Use powerpoint or Keynote and then Camstudio, Camtasia or Screenflow to capture your screen)
Create screen capture videos with Camtasia. You can download a 30 day fully functional copy of Camtasia from techsmith.com. Or you can use the free alternatives Camstudio and Sony Vegas.
Windows Movie Maker (Free – included in Windows computers). It can help you make beautiful slideshow or video clips (e.g. mixing your songs with pictures/video/etc), then save it as video file such as wmv or mpg, then upload. Or just get use clips you want, save and convert them, and then mix/match with pictures and sound using Windows Movie Maker to create new masterpieces.
iMovie for Mac users.
Animoto – www.animoto.com (free). Create videos in minutes. Animoto works with any operating system as long as you have Internet. Just upload your own photos or put your own text in, select the music and layout, and Animoto will do the rest. It’s really easy.
Picasa. Similar to Animoto. (I like it – but seems to have limited transitions)
OneTruemedia – Onetruemedia.com – similar to Animoto – has lots of stock photos – easy – I like their transmissions and you can control the length of the images. Works with any operating system as long as you have Internet.
Zillatube – www.zillatube.com. This is the easiest and the fastest way to create YouTube movies. Free download (limited usage) or purchase at $20.97. It is very easy to download and convert videos. Then edit those converted MPG videos with Windows Movie Maker.
After Effects CS4 – This professional software gives you more capabilities than Powerpoint or Camtasia but is very expensive.
Adobe Premiere lets you edit your movie.
Convert your articles to videos.
This is a great way to get quick videos, traffic and links
ArticleVideoRobot is very easy to use and really fast. It has a free trial (but the trial is limited and you can’t submit or download your videos.) Article Video Robot is well worth the money. The advantage of articlevideorobot over similar software is that they automatically blast your video article to many sites gaining you loads of traffic.
Try out some of those systems and see which one best fits your needs.
Want the easiest way? Just write the script, record your voice and hire a freelancer to make the video.
Also, if you have if you have articles, you can make extra money by converting articles to video.
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4 Reasons to Comment on Blogs
4 Reasons for Blog Commenting
Here’s why you want to leave comments on blog posts:
TIP: I have some linking packages available that are based on getting comments and backlinks from high PR blogs.