Archive for the ‘SEO’ Category

Meta Tag Samples

By , on January 13th, 2012%

Meta Tag Samples

In the examples below the red text below indicates the Title, Description, and Keyword META tags. The blue text shows HTML code.

META tags are placed between the <HEAD> and </HEAD> tags.

<HTML><HEAD><TITLE>The title of your Web page goes here</TITLE><META NAME=”description” content=”The description of your Web page goes here“><META NAME=”keywords” content=”Keywords and key phrases go here“></HEAD><BODY>The content of your Web page that visitors see goes here.

</BODY>

</HTML>

Here’s how the code may look like for a search engine optimization service.

<HTML><HEAD><TITLE>Get top search engine ranking with search engine optimization</TITLE><META NAME=”description” content=”Affordable, quality search engine optimization to get top search engine
ranking“><META NAME=”keywords” content=”SEO, search engine positioning, search engine optimization services, ranking, placement, San
Diego, California“></HEAD>

The content of the Web page that visitors see goes here.

</BODY>

</HTML>

I hope that this gives you a better understanding of meta tags.

 

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Glossary of Search Engine Ranking Terms

By , on January 13th, 2012%

Glossary of Search Engine Ranking Terms

By Sumantra Roy

Here is a glossary of commonly used terms in the world of search engine ranking.

ALT Tag: The alternative text that the browser displays when the surfer does not want to or cannot see pictures in a Web page. Using ALT tags containing keywords can improve the search engine ranking.

Bridge Page: See Doorway Page.

Click Popularity: A measure of the relevance of sites obtained by noting which sites are clicked on most and how much time users spend in each site.

Cloaking: The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.

Comment Tag: The text present within the <!– and –> tags in a web page. Most search engines will ignore the text within the Comment Tags.

Crawler: See Spider.

Directory: A site containing links to other sites which are organized into various categories. Examples of directories are Yahoo! & Open Directory.

Doorway Page: A page which has been specially created in order to get a high ranking in the search engines. Also called gateway page, bridge page, entry page etc.

Dynamic Content: Information in web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark. However, if the URL does include a ? mark, many search engines will ignore the URL.

Entry Page: See Doorway Page.

Frames: An HTML technique allowing web site designers to display two or more pages in the same browser window. Many search engines do not index framed web pages properly – they only index the text present in the NOFRAMES tag. Unless a web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high ranking in those search engines.

Gateway Page: See Doorway Page.

Hallway Page: A page containing links to various doorway pages.

Heading Tags: A paragraph style that is displayed in a large, bold typeface. Having text containing keywords in the Heading Tags can improve the search engine ranking of a page for those keywords.

Hidden Text: Text that is visible to the search engines but is invisible to humans. It is mainly accomplished by using text in the same color as the background color of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalize web sites which use such hidden text.

Image Map: An image containing one or more invisible regions which are linked to other pages. If the image map is defined as a separate file, the search engines may not be able to index the pages to which that image map links. The way out is to have text hyperlinks to those pages in addition to the links from the image map. However, image maps defined within the same web page will generally not prevent search engines from indexing the other pages.

Inktomi: A database of sites used by many of the larger search engines like HotBot, MSN etc. For more information, see www.inktomi.com

JavaScript: A scripting language commonly used in web pages. Most search engines are unable to index these scripts properly.

Keyword: A word or phrase that you type in when you are searching for information in the search engines.

Keyword Frequency: Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.

Keyword Prominence: Denotes how close to the start of an area of a page that a keyword appears. In general, having the keyword closer to the start of an area will lead to an improvement in the search engine ranking of a page.

Keyword Weight: Denotes the number of times a keyword appears in a page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.

Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a web site.

Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page. Some search engines will display the text present in the Meta Description Tag when the page appears in the results of a search. Including keywords in the Meta Description Tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description Tag.

Meta Keywords Tag: The tag present in the header of a web page which is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page. Some search engines ignore the Meta Keywords tag.

Meta Refresh Tag: The tag present in the header of a web page which is used to display a different page after a few seconds. If a page displays another page too soon, most search engines will either ignore the current page and index the second page or penalize the current page for spamming.

Pay Per Click Search Engine: A search engine in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Examples of pay per click search engines are Overture, HootingOwl etc.

Robot: In the context of search engine ranking, it implies the same thing as Spider. In a different context, it is also used to indicate a software which visits web sites and collects email addresses to be used for sending unsolicited bulk email.

Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

Search Engine: A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.

Search Engine Placement: The practice of trying to ensure that a web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.

Spamdexing: See Spamming.

Spamming: Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword which is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.

Spider: A software that visits web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. Example: The spider for AltaVista is called Scooter.

Stop Word: A word that often appears in pages, yet has no significance by itself. Most search engines ignore stop words while searching. Example of stop words are: and, the, of etc.

Title Tag: The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords.

Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking.999.99@optinpro.com or by going to www.1stSearchRanking.com

For additional listings of Internet glossaries, visit:

Internet Terminology and Definitions by Steven Perkins
Glossary of Internet Terms by Matisse Enzer


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Recommended Keyword Density

By , on January 4th, 2012%

Keyword Density

The keyword density of a web page is now a very important part of search engine optimization. Keyword density indicates the number of times your selected keyword appears in a web page.

Keywords should not be overused. When incorporating your keywords in your content, it’s important to keep your copy easy to read to the reader and not just to the search engines. Your content should be readable and should not sound artificial. If you repeat your keywords in every sentence, then your site might be rejected as a spam site.

A good way to make your copy easy to read is by writing your copy first without thinking about your keywords. If your content is focused, then your pages probably already include many of your keywords. After writing your content, go back and check to see if you have enough keywords. If you don’t have enough, add the keywords you are targeting to a few places where it feels natural. Also consider rewriting a few sentences to include your keywords.

Keyword density is expressed as a percentage of the total word content on a web page.
The recommended keyword density is between 3% and 5% and you should never exceed it.

To calculate the keyword density on a page you simply divide the total number of keywords by the total number of words that appear on your web page.

For example, 5 divided by 100 = .05. the above by 100, that is 0.05 x 100 = 5%.
So, if you have 100 words on your webpage, and you use a specific keyword five times in the content, then your keyword density is 5%.

Simple steps to check your keyword density:

  • Copy and paste the content from an individual web page into a word-processing software program like MS Word.
  • Check the number of words on a page. Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in that page.
  • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the word-processing program will tell you how many times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Make sure that you have enough keywords in every web page or blog page without overdoing it.

Comments are closed   Internet Marketing Tips, SEO

Get Top Search Engine Ranking Using Keyword Strategies

By , on December 13th, 2011%
top search engine ranking

Search Engine Ranking

How to Get
Top Search Engine Ranking

Your prospects type in keywords into search engines to find your website. Implementing some simple keyword strategies can dramatically improve your search engine ranking and web traffic.

4 SEO Tips:

  1. Do your keyword research first.
  2. Then optimize each page for 1 key phrase and provide good content.
  3. Start by using keywords that have lower competition (long-tail keywords).
  4. Build some links to that page

Basic SEO

Many search engines and directories read the information in the META tags of web pages to index and cannot index your site without them.

META tags are hidden in your HTML code. The web visitor does not see them. The most important META tags for search engine indexing are the title and description tags. See what META tags look like here.

Many search engines use the description and site title you provide when registering a site. Some search engines use the text in web pages, especially the first words, sentences, or paragraphs to list web pages.

That’s why it’s vital to place your most relevant keywords in your headline and the first paragraph of each page.

Follow these tips to write effective keywords, page titles, and site descriptions.

Keywords.

Here are some tips on writing keywords.

  • Make a list of 5 to 20 keywords and phrases that are relevant to your web site.
  • Use phrases your prospects may enter into a search engine when searching for your topic, product, or service. Web visitors often enter phrases rather than words when searching for web sites.
  • List the most important keywords and key phrases first.
  • Include your name, business name, product names, and the city and state you’re conducting business in.
  • Include common misspellings.
  • Include the plural form of the word.

The following are examples of keywords and key phrases related to web design:

Web site design, website design, web design, san diego california, web page design, web designer, webmaster, website development, five star web design.

Page Title

Page titles are very important for search engine placement.

The title of a web page appears on top of the page in the title bar of the browser. Web pages that use search terms in the title will rank higher with some search engines than pages that contain them in the text only.

Follows these tips to write your page titles.

  • Write a powerful headline for the title of your site. The site title is often used by the search engines to list you in their directory. Make your title compelling to grab your potential buyers’ attention.
  • Keep the length 20 words or less. Longer titles may be cut off in the search engine listing.
  • Create a title for every web page.
  • Include the most important keywords and phrases, including the ones potential buyers use when searching for your topic.
  • By starting your page title with a letter toward the beginning of the alphabet (A, B, C) you may increase your chances of appearing near the top of the listing in some search engines.

Examples of Titles

- Five Star Web Design in San Diego, California, designs easy-to-navigate web sites to maximize sales.
- Effective web design for small businesses in San Diego.

Site Description

The site description is used by some search engines to list the description of your web site. When providing your own description in the META description tag, your listing may be displayed in the search engine listing as you provide it. If you don’t provide a META description tag, the search engines will generate their own description from the content on your page.

Follow these guidelines to write your descriptions.

  • Make your description informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.
  • Include your most important keywords and phrases.
  • Write descriptions of your web site in various lengths (one to three sentences). Submit the maximum allowable length to the search engines to convey a persuasive message.

Sample descriptions

  • Get your web site noticed and increase online sales with an easy-to-read-and-navigate web site.
  • Get your web site noticed with effective web design.

Spend time writing keywords, descriptions, and page titles. To maintain a high search engine ranking consistently, include keywords in your headlines, first paragraphs of each web page, page titles, and site descriptions. It can make a big difference in your search engine positioning.

TIP:  I recommend selecting long-tail keywords that can achieve rankings more quickly to help establish faster results. After achieving good rankings for your initial keywords, then you can target more popular and competitive terms.

There’s more to search engine optimization and getting top search engine ranking than the steps outlined here. To obtain and maintain high search engine ranking and get targeted traffic, you need to invest many hours every month to track your results. That’s why it makes sense to hire a search engine optimization expert.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Keyword research tools

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Discover the right keywords and see your traffic skyrocket.

See my review of the best keyword research tools here.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I can help you get top search engine ranking in Google and other top search engines! Call or email to request a FREE consultation and to discuss your unique web design and marketing needs.

Phone: (760) 722-0290
Email: Leva@profitablewebstrategies.com

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Copyright © 2006-2012

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Keyword Research Software

By , on December 13th, 2011%

You should always start with keywords research when doing search engine optimization, market research, content development and product creation.

Below are my recommendations for keyword research software.

I’m currently using Market Samurai and really like it. Get your FREE trial version now by clicking on the link below.

Try Market Samurai For Free!

Another program I’m using occasionally is WordTracker.

Wordtracker is the popular keyword research tool of Internet marketers because it’s great to identify niches.

WordTracker allows you to specify exactly how you want it to retrieve and present your results, allowing you to stipulate uppercase, plurals, and more and combine in the results or split as separate results.

For some people, using Wordtracker on an as-needed basis will work. But if you want to build search engine optimized web sites or keyword focused article pages, then you need to go for a paid version of WordTracker.

If you are serious about internet marketing and niche marketing, using a professional quality keyword research tool as those mentioned here is a MUST. It should be one of the first tools you should get.

Check out the free trials of both keyword research programs
And see which one you like best

Click on the banner below to get the free WordTracker trial

Free Trial

Here’s the legal mumbo jumbo:

I only recommend products I believe in whether they have affiliate programs or not. I have used all the products I’m recommending here either for my own web sites or clients’ web sites. Some links are affiliate links, and if you click on an affiliate link and purchase something, I might get paid a small commission.

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What Is SEO?

By , on January 14th, 2011%

SEO stands for Search Engine Optimization. SEO is the process of increasing traffic to a web site from search engines via natural or organic search results for targeted keywords.

The purpose of SEO is to obtain TOP search engine ranking.

The facts below make it clear why obtaining high ranking in major search engines is vital for your online business.

  • 8 out of 10 people go to a search engine to find what they are looking for.
  • Your prospects are actively looking for your products or services and are more likely to purchase when they find a Web site through search engines.
  • Visitors typically only read the top 30 search listings.

Benefits of search engines optimization:

  • Obtain and maintain top ranking in the major search engines.
  • Increase your Web traffic at affordable rates.
  • Attract targeted prospects to your web site who are more likely to buy.

Today, getting incoming links is a big part of search engine optimization.

Backlinks are one of the major factors Google uses for determining a website’s search engine ranking. Google looks at how many backlinks you have, and where they’re coming from.

All the services provided here will give you incoming links to your site and improve your SEO. When you’re paying an SEO company a lot of money, they are using these same methods but are charging you a lot more for them. I am only mentioning marketing methods that have proven to be effective in increasing search engine ranking.

Keep in mind that keywords are important when building links and that it’s important to do keyword research before doing any kind of Internet marketing. You should target specific keywords or key phrases when doing any kind of link building. This will increase the probability of your site ranking high for those targeted terms or phrases used in your titles, which in turn targets your target audience who conduct the searches. See more info about keyword research here.

Can your prospects find your Web site? Is your Web site ranked as one of the top sites  in popular search engines and directories?

If you are not listed in the top 30 listings for your key phrase, your prospects won’t find you.

You must optimize your web pages to obtain top search engine ranking! Without web site optimization, your site will get lost among the millions of sites on the web.

Are you frustrated with the frequent changes in seach engine criteria?

Because search engines change their ranking methods frequently, optimizing a web site to get top search engine placement is a full-time job requiring research, knowledge, resources, and time.

Expert search engines optimization will increase your web site traffic and attract targeted customers who are ready to buy.

Our effective search engine optimization and submission services can improve your search engines ranking and help your potential customers find your Web site. Let our experts handle your online search engine optimization, submission, and placement so you can focus on running your business and making sales.

Contact us to discuss how we can improve your search engine placements. Call 760-722-0290 or email Leva @ profitablewebstrategies.com.

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Search Engine Optimization

By , on December 15th, 2010%

SEO is the process of increasing traffic to a web site from search engines via natural or organic search results for targeted keywords.

The first step and most important step to optimization is keyword research. If you optimize your web site for the wrong keywords, all your efforts will be in vain. That’s why you must get the Keyword Research package before I can optimize your site.

More info about Keyword Research here

Basic Optimization $300

You must get the keyword research package first.

Includes: optimizing META tags and content.

The optimization package includes:

  • Writing effective page titles and descriptions (or analyzing existing META tags) for up to 5 pages.
  • Rewriting strategic parts of 5 pages, optimizing each page for a specific keyword or key phrase. (You should have 5 content-rich pages).
  • I’ll provide the code and keywords for your META tags. I also provide recommendations for text changes needed for optimization. Your web designer can apply the changes. Small changes can have a big effects on your search engine optimization. I don’t change your pages. (I can change your pages if I design the web site or blog).

We don’t change your pages. (We can change your pages if we design the web site). We provide the code and keywords for your META tags. We also provide recommendations for text changes needed for optimization. Your web designer can apply the changes. Small changes can have a big effects on your search engine optimization.

If you want to do your own keyword research, check out Market Samurai – this is the same program I’m using – and you can check it out for FREE by using the link below.

Try Market Samurai For Free!

More Advanced Optimization

The most important part of search engine optimization today is getting incoming links. All the packages mentioned here are designed to get search engine optimization through incoming links,  including:

 

Here’s the legal mumbo jumbo:

I only recommend products I believe in whether they have affiliate programs or not. I have used all the products I’m recommending here either for my own web sites or clients’ web sites. Some links are affiliate links, and if you click on an affiliate link and purchase something, I might get paid a small commission.

One comment - (Comments are closed)   SEO   ,  

Keyword Research

By , on December 15th, 2010%

When targeting the right keywords, you’ll see your traffic skyrocket. If you target the wrong keywords, all your efforts will be in vain.

Keyword research plays a major role in search engine optimization.

Keywords are not only used for meta tags and content on your pages.

They are just as important in other marketing methods, including getting incoming links, submitting news releases, social bookmarking, creating web 2.0 blog pages, article marketing, directory submission pay per click advertising, and more.

It is important to determine your optimal keywords for your web pages before optimizing your site, starting a pay-per-click campaign, setting up incoming links, getting social bookmarks and doing any other kind of Internet marketing.

Using targeting specific keywords or phrases in any of those marketing methods will increase the probability of your site ranking high for those targeted terms or phrases, which in turn targets your target audience who conduct the searches. So this gets back to the importance of keyword research.

Do you want to do your own keyword research? Check out Market Samurai for FREE now. This is the same program I’m using.

Try Market Samurai For Free!

Keyword Research $300

Includes:

  • I’ll analyze what keywords are effective for your web site to generate targeted prospects.
  • I’ll research relevant keywords that represent your products and services and determine what keywords your prospects are actually searching for.
  • I’ll use powerful software that will tell you what keywords your prospects are actually searching for and how often. The software will tell you what the most effective and cost-efficient key phrases are to target your audience.
  • I’ll suggest keywords and phrases based on actual searches. This results in better targeting and higher clickthrough. I can even tell you how many hits those keywords are actually getting.

See Search Engine Optimization info here

Here’s the legal mumbo jumbo:

I only recommend products I believe in whether they have affiliate programs or not. I have used all the products I’m recommending here either for my own web sites or clients’ web sites. Some links are affiliate links, and if you click on an affiliate link and purchase something, I might get paid a small commission.

 

 

 

 

 

Comments are closed   Keyword Research