Social Bookmarking Marketing Techniques
What is Social Bookmarking?
Social bookmarking is tagging a website or other links to keep for future referencing, or to share those links with friends. Your bookmarks can be shared with a large circle of friends and other people that have the same interest.
When browsing the Internet you may come across sites that you want to save so you can refer to that site in the future. You can save a web site url as a ‘bookmark’ or ‘favorites’ in your web browser.
Why is social bookmarking a good marketing technique?
Social bookmarking is one of the most effective ways of driving web traffic to your web site fast.
Once you have tagged a site it becomes available to everyone else online. If you have bookmarked your site, it will get more traffic, especially if the bookmark becomes popular among other social media users.
There are hundreds of different social bookmarking websites that people love, visit often and participate in creation and popularity of content on such a websites.
Here’s some of the results that Thomas McMills mentions at ezinearticles.com/?3-Important-Reasons-For-Social-Bookmarking&id=5342737
I suppose you didn’t hear it before, but I’m a proud owner of one of the most profitable website on the internet, when it comes to simple websites promoting affiliate programs and ads. One great way of driving traffic to that website is through bookmarking (SB) because it seems people love the way I’m promoting my website, in a not pushy and interesting way. Also, recently I’ve started one blog on a free blog platform. Nothing fancy and nothing special, but I’ve made it interesting in a particular way. On that blog, or to be exact one blog post, I was promoting ten products from one affiliate program. With bookmarking to SB websites I was able to drive more than 100,000 visitors in just a three or four days. That earned me more than 3,000 bucks in an easy way.
From that example you can see how important, useful and profitable social bookmarking can be, and I’m sure you can find social bookmarking important for your website promotion too.
Why social bookmarking works:
Drive free targeted traffic to your website
Since there are hundreds of social bookmarking websites on the internet, with only one smart social bookmarking campaign you can drive thousands of people to your website. Even better, a majority of that traffic will be highly targeted to your website subject and your niche. That means those people who come to your website will be very interested in what you are talking about, what you are offering or what you are selling through your website. That can make a big difference to your website popularity and profitability.
Improve your Pagerank and number of links from authority websites
A majority of social bookmarking sites have a great value in the eyes of search engines. The most popular ones have Pagerank of 4 and more, up to 8. Links from such popular and well ranked websites are important links to your websites which will give you a high ranking on search engines, beside the highly targeted traffic.
Boost your website popularity
Social bookmarking websites are “edited” by real people who browse those websites, check their content and rank it up or down as they like it. That means your link, post or content can become highly popular on such a websites, and your link or content can get viral – people will rank it well, probably share on their blogs or social networking websites. Without much effort done from your side, your link, post or content can be published on hundreds or even thousands of other web properties which will send you additional traffic. That is the main reason why social bookmarking is so powerful and interesting.
Here are some things you should know when using social bookmarks as a marketing strategy:
Sign up with as many social bookmarking website as possible. The more you join the wider coverage your bookmarks are going to have.
Only bookmark quality information.
Provide quality keyword filled titles. This will lead to more traffic and higher search engine rankings. Be clever, witty, or even controversial in your titles. Remember that the title will also be used as your anchor text for search rankings.
Create several different titles and descriptions for your bookmarks. This will help increase the visibility of your bookmarks and target other keywords for the same website you are bookmarking (and you won’t look like a spammer).
Join non-English social bookmarking sites too as they can help increase your search ranking also. Your bookmarks on these sites could also stand out because your titles will be in a different language.
In addition to your own site, you could also bookmark related sites. This will help lead to even higher search engine rankings.
See our social bookmarking services.
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