Is article marketing still working?
Article marketing still works but it has changed.
Article directory marketing doesn’t work as well as it used to since Google’s recent updates
but article syndication works very well.
Today, the backlinks you’re getting from article directories are non-context-relevant, PR-0 (low PR) backlinks because Google’s algorithm has devaluated the article directories a while ago. This means that submitting articles to hundreds of article directories to get backlinks won’t help your SEO much anymore. You would need tons of backlinks (50,000 and 100,000) to get the same link-juice as one backlink from a relevant authority site. Backlinking is mostly about quality and relevance these days and quantities are of little value in comparison to quality.
But article marketing by syndication of high-quality content in front of highly targeted traffic is very effective today.
This means that today – even more so than before – you should only write and submit high quality articles. Web publishers are looking for information that’s worth putting on their site. If your articles are crap, you’re just wasting your time as publishers won’t put them on their site.
The context-relevant backlinks (sites with related content) you can get from sites that syndicate your articles from directories can give you quality links.
Context-related links carry more weight.
The best links are those from relevant authority sites within your niche. So focus on getting links from authority sites in your niche. Today, focus on getting your valuable articles on relevant blogs or websites. If a website in your niche publishes your article with your backlinks, the backlinks will have more value because of the nature and content of the website giving you the link.
Syndication can increase your rankings dramatically.
The power in submitting your articles to sites like EzineArticles is in getting other site owners to republish your articles because your articles are quality articles that provide good content.
Your articles can be picked up by webmasters searching sites like EzineArticles to get content for their site. And you can also proactively contact other web publishers and ask them to publish an article in return for a link back to your site.
How to get quality articles
One way is to simply sit down and write your articles for a few hours. Or if you don’t want to write your own articles, you can hire a freelance writer to crank out articles for you. You get freelancers from authority websites like Elance, Guru and Get A Freelancer. These are the best sites to source out quality freelancers.
Tips for generating quality content
It’s difficult to get valuable content when outsourcing articles. Article writers concentrate on the SEO aspect of article writing but the content of outsourced articles is typically not very useful to your audience. The more information you provide to the writer the better results you’ll get. If you provide some key points you want to get across to the writer you’ll get a much better article.
If you’re out of ideas for article topics, consider purchasing Private Label (PLR) articles and rewriting them with your unique perspective or angle. Spend some time finding, reading and selecting some quality PLR articles. And a writer can rewrite the PLR articles and include your perspective and turn it in unique, valuable articles.
Find out more about private label content here.
Here’s another way to reposition your articles:
Convert your articles to videos
and get traffic and links from video sites like YouTube
ArticleVideoRobot. Its very easy to use and really fast. It has a free trial but the trial is limited and you can’t submit or download your videos. Article Video Robot is well worth the money. The advantage of articlevideorobot is that they automatically blast your video article to many sites gaining you loads of traffic.
Conclusion and summary:
- Only write quality articles related to your niche.
- Submit your quality articles to a few important article directories only. There is no need to submit your articles to a large quantity of article directories.
- Turn your articles into video and submit them to video sites for extra links and traffic.
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