How To Create A Successful Blog To Promote Your Business

If you have a business, you need a blog or website to reach potential customes.

Here are some tips to help you create an effective and successful business blog.

  • Create a clear plan. Determine your goal, niche, the type of content you’ll provide on your site and how your site will look. Your plan can change but start with a plan so you’ll know where to start and what direction to go in.
  • Select your niche. Be sure to choose a niche you are passionate about and know.
  • Research keywords. Find more info about keyword research here.
  • Know your audience before starting a blog so you can target them. Focus on your audience instead of SEO. Know who your audience is, what their needs are, and think about how can you fill their needs with your content.
  • Buy a domain name. Getting your own domain is essential to get credibility and promote your brand.  (my domain recommendations).
  • Get hosting. You’ll need a hosting service to make your blog visible on the web. There are tons of hosting companies but it’s important to choose a host that offers reliability and excellent support. I recommend getting paid hosting if you’re building a money-making site.  Although free hosting options are available, they have limitations and won’t offer support.
    I recommend Blue Host and  Host Gator (more details on how to choose a hosting company).
  • Choose a website builder or blogging platform. I recommend using WordPress to build your site. WordPress is free, is easy to use and provides many benefits. This site is built with WordPress. Go to (Don’t use the free hosting at that has limitations). (See more details and my recommendations about blogging platforms).
  • Choose a professional looking design – There are many free and professional WordPress themes to choose from. Choose a theme that suits your needs and objectives and has the look, feel and features you want. Themes can be swapped around until you are happy with your choice. If your needs change, you can easily change the theme for another one. See my review of some of the best WordPress Themes.Thesis Theme for WordPress: Options Galore and a Helpful Support Community
  • Promote quality products or services. You can promote your own products or services or other people’s products as an affiliate. Research affiliate products and PLR products in your niche.
  • Provide well-written, unique, interesting content. Write your own content, pay a writer to write your content, or use PLR content. Your content will affect your credibility. Write in a conversational style and easy to understand language.  If using PLR content, add your own information and unique perspective to make it unique.
  • Capture you reader’s attention with images and engage your audience with videos related to your content.
  • Post regularly. Add new posts regularly. A blog needs frequent updating and quality content. Set up a calendar to schedule your posts. Quality content will establish credibility and will help people find your blog through search engines.
  • Optimize your blog and posts. Use SEO techniques to rank well in search engines. Include keywords in your Web pages to boost your ranking with search engines.
  • Set up Facebook, Twitter and other social networking accounts. Set up your blog to update social networks whenever you write a post.
  • Build a list. Get your visitor’s email address. Offer a free ebook, report, newsletter or other encentives to get your visitor’s email.Set up an opt-in form and autoresponder to automate list building. Visitors typically come to your Website four to five times before they buy from you so it’s important to motivate them to give you their email address so you can follow up with them.See my autoresponder recommendations.
  • Monetize your blog. Read more about 10 ways to make money with your blog.

I’ve given you many ideas here. Just get started blogging!

“The Money Is In The List

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

  • Promote your blog. Submit your blog to blog directories. Join forums related to your topic and share your link with others.

Implement these tips to develop a successful blog.


WordPress Themes

Comments are closed.