When targeting the right keywords, you'll see your traffic skyrocket. If you target the wrong keywords, all your efforts will be in vain.
Keyword research plays a major role in search engine optimization.
Keywords are not only used for meta tags and content on your pages.
They are just as important in other marketing methods, including getting quality incoming links, social bookmarking, creating web 2.0 blog pages, content marketing, directory submission, pay-per-click advertising, and more.
It is important to determine the optimal keywords for your web pages before optimizing your site, starting a pay-per-click campaign, setting up incoming links, getting social bookmarks, and doing any other kind of Internet marketing.
Using targeting specific keywords or phrases in any of those marketing methods will increase the probability of your site ranking high for those targeted terms or phrases, which in turn targets your target audience who conduct the searches. So this gets back to the importance of keyword research.
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