Top 20 Ways to Build Trust
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Trust is essential for Internet success. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.
- Obtain your own domain name. See my recommendations for domain name registrars.
- Pay for hosting. See my hosting recommendations here.
- Send a clear message about who you are and how you do business.
- Mention how long you’ve been in business.
- Include your name and business name.
- Make it easy to contact you. Provide a phone number, 800 number, email address, and street address.
- Answer email messages.
- Focus on your customers. Provide benefits.
- Provide valuable information.
- Update your website frequently.
- Use correct spelling.
- Make your web pages easy to read and navigate, fast loading, and professional looking.
- Avoid broken links and missing images.
- Boost credibility with testimonials.
- Overcome buyer resistance with a money-back guarantee.
- Make purchasing easy.
- Make your order form easy to find.
- Provide several ordering options, including ordering online, by phone, fax, email, and regular mail.
- Provide several payment methods. Accept credit card payments.
- Make buyers feel secure by using a secure server for credit card purchases.
Does your website inspire confidence? Check your website with these tips in mind. Correct the problems. It will pay off in sales and profits.
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