What is an Online News Release?
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What is an online news release and why do you want to use online news releases to get traffic to your site?
A press release, also known as a news release, is a news statement about your company, product or service to inform media and consumers.
In the past, press releases were referring to media coverage from newspapers, magazines, television and radio stations. Today, you can submit press releases online.
Just like an off-line press release, an online press release should be newsworthy highlight something interesting about a company or product.
You can use press releases to announce a range of news items such as new products and services, new equipment, new procedure, events, awards, accomplishments, promotions, sales and financial data. Press releases can also be used to generate a feature story.
I must also include your contact information, including your phone number, address, website, email so that users can easily get in touch with.
The benefits of online news releases:
- Press releases are an effective way to increase search engine ranking.
- They will increase traffic to your website from targeted customers and send buyers to your website through search engines.
- Press releases are one of the best ways to build brand awareness.
What makes online press releases different from traditional press releases?
You can optimize online press releases for search engines so that you can get even more exposure. A well-optimized press release can get more than 50,000 viewers in just a few days, and if your news story is selected on Google News, then you can keep on getting targeted traffic.
Combining press releases with search engine optimization (SEO) is an effective online marketing technique.
Optimizing a press release for search engines means including keywords so that search engines will detect your news release and can rank it high for your targeted key phrase. The right keywords will send targeted prospects to your web site. This means that you should know what keywords your prospects are searching for and do keyword research if you haven’t already done so.
Each press release should focus on 1 key phrase only and possibly 1 or 2 related keywords. For example, if your main key phrase is hair transplant, your related keywords can be hair transplants (plural) and hair restoration.
To optimize your press release, include your main keywords on the top and at the end of the press release. Include an anchor link that contains your main keywords and links to your site for additional SEO.
Regular, ongoing submissions of press releases will give you the maximum results
- Each press release should focus on a different key phrase. For example, you can optimize one press release for “hair transplant”, another one for “hair transplant clinic” and the next one for “hair transplant surgeon.”
- To get exposure for many of your key phrases, you have to write and submit many press releases that each target one major key phrase.
- I recommend submitting news releases weekly.
Inexpensive, effective marketing
Press releases are relatively inexpensive to write and distribute online – especially when you’re comparing this with the cost of direct mail, print advertising and TV ads that can cost thousands of dollars each.
Press release distribution ranges from free to paid sites that can cost over $500.
A free submission may yield several hundred to several thousand views whereas a $500 submission will be sent to radio stations, newspapers, publishers, tens of thousands of webmasters and all other press release services. This could end up yielding tens of thousands of visitors.
My fee for distributing a press release to 125 news sites is only $50.
Writing a search engine optimized, effective press release and distributing it to the right web sites does take skills, including writing skills, understanding press releases and understanding SEO.
Consider hiring a professional to write your press release so you can get maximum exposure from your press releases.
You can submit your own press releases but it’s easier to outsource this service to a press release distribution service who can distribute your press releases to top news websites for low fees. See information about our press release services here.
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