Hey there! Some links on this page are affiliate links which means that, if you choose to make a purchase, I may earn a small commission at no extra cost to you. I greatly appreciate your support!
Is It Important To Have Video On Your Website?
Videos are popular and most people expect to see videos on websites today. It's very important to add videos to your websites for several reasons: Videos can educate, entertain, entice, provoke, or cause the viewer to experience emotion and then act.
- Videos are great for promotion.
- Videos can build trust.
- Video can demonstrate some products well.
- Video can provide good content.
- Videos can make your website more personalized. They help you make a personal connection with prospective clients. It is the next best thing to meeting someone in person, and people FEEL like they've met you in person when they see you on video. Video can help create emotional appeal. Videos can increase sales because people like to do business with people they know, like, and trust, and they get to know you better through your video.
- Videos are great for SEO.
- Create good quality videos that solve a problem.
Here are more reasons to have videos on your site: I read some interesting facts on a LinkedIn Group but don't remember who published this.
- The more humorous a video is, the higher its chance of going viral.
- CONVERSION: Adding video to a website makes your site 6 times more likely to convert a browser into a paying customer.
- 20% of visitors will read the majority of text on a website, 80% will watch the same information when presented in video.
- CONVERSION: A Visitor will stay on a site an average of 57 seconds if no video… but will stay 6 minutes at a site with video.
Increase conversions
- When a video is present on a product page of LivingDirect.com, consumers spend 9% more time viewing the page than when no video is present.
- According to an Internet retailer, a report stated that consumers who watch product videos are 85% more likely to buy products than those who do not watch.
- Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video on StacksandStacks.com compared to shoppers who avoided video.
- In a report from comScore, online retail shoppers who watch videos spend about two minutes more on that site and are 64% more likely to buy than others.
- With social integration, retail sites that provide videos increase traffic and conversions to social media platforms by 30% according to the September 2010 L2 Specialty Retail Report.
- In-store sales increased 6% when Reckitt Benckiser provided online videos for their consumer packaged goods.
- 46% of consumers who shop online regularly prefer shopping on retail sites providing product videos compared to 30% of consumers who occasionally shop online.
- By properly implementing video to their sitemaps, Discovery Channel increased their video streams by 123%.
So, it's very important for small businesses to add video to their websites.