If you are thinking of using Google Adwords for your marketing campaign but are a little unsure for whatever reasons, this article may help you out in that department. Or perhaps you have tried using this popular tool and have come away a little confused about the whole approach. The issue that many have with Adwords is that whilst it is very easy to get up and running, it can take quite some time to get the results that you require. And it can be fairly costly when compared with other forms of digital marketing. We’ll discuss 5 reasons why you should really consider using Adwords and why it can work where other methods have failed.
Scalability
When you look closely at a typical marketing campaign, it can be challenging to find leads that are scalable. The effort required is usually considerable and the timelines are always going to be lengthy. When you decide to use Adwords, these issues are all but removed from the scenario. After your Adwords campaign takes off and you can start enjoying the benefits, it’s also possible to change your budget as long as the ROI responds in kind. If your business really needs some valuable leads but doesn’t have 4 or 5 months to wait, Adwords will be ideal for you.
ROI Measuring
Using more traditional advertising campaigns may still yield results but are always going to fall short on the measurement front. Whatever style of digital marketing you decide on, they will usually offer a high level of accurate measurement possibilities. Adwords is quite probably the most transparent of all online marketing methods. Once you start getting into your Adwords campaign, you will be able to enjoy the myriad of PPC metrics. It doesn’t take very long to see whether or not your latest campaign is working well or failing badly.
Flexibility
The problem with some forms of digital marketing is that they sometimes follow a ‘one-size-fits-all’ approach that can be a little restrictive. Adwords is extremely flexible and you can really target that audience that means the most to your particular brand. Using Ad extensions and specific keyword types will ensure that your PPC budget is not spent reaching the wrong crowd.
Speedy
Nobody enjoys spending months on a campaign and yielding zero results, this isn’t a hobby, it is a business, so we don’t have unlimited timelines here. When compared with SEO marketing, the difference is pretty immense. Adwords offers a very slick and swift set of results and it can also work well with SEO if you are looking to experiment with various keywords and audience factors. With these quick results, you can see if these parameters are going to work on a longer SEO-centric campaign or not.
It’s Actually Easy as Well!
Despite the naysayers, Adwords is far easier to use than SEO marketing techniques. Okay, you may need some serious thought when you set up your PPC campaign, but thereafter they are far easier to maintain and tweak, especially when compared to the somewhat laborious link building and optimisation that SEO campaigns require. If you combine your digital marketing techniques with something cool such as promotional usb gifts, you will be covering all of the bases with style.
Try Again?
We hope that this article has given you enough cause to take another look at Adwords for your marketing campaign. Give it another try and you may just get some fantastic results!
Author Bio
The author of this article, Nancy Baker, is a freelance blogger who is currently writing for Marketing Products Canada, which specializes in cheap promotional items in Canada. She has a very dynamic personality and she enjoys trying new things. You can also follow her on Twitter @Nancy Baker.
The Definitive Guide to Google adwords by Perry Marchall
is the best book available to learn more about Google Adwords
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