We all know how social media marketing is an integral part of every business’s brand promotion these days, but there is another side to these massive platforms.
Were you also aware of how social media ranking has a positive effect on the search engine results?
Thousands of companies in the know have been leveraging their own social media popularity happy in the fact that their Google ranking is also rising as a result.
If you need to know a little more about this symbiotic connection, please read the rest of this article because it could make all the difference to your next social media marketing strategy.
How it Works
As we have already alluded to, social media is a search engine ranking signal that the likes of Google and Bing pay special attention to.
These search engines will look at the engagement metrics of your business page and record the shares, mentions, and likes in a favourable way.
This social proof is treated in a very similar way to inbound links. Each time a visitor to your page adds a positive comment or a like, Google and Bing will treat this as a positive vote.
Just think of these as part of your popularity contest and you will be thinking along the correct lines. Every vote that is cast in your favour will add to your overall domain ranking. Quality will always win over quantity and once you start to understand this vital connection, you should start paying more attention to your social media pages.
Social Media Engagement
Okay, we all love having some meaningful follows, likes, and shares on social media, but the bottom line is all about engagement.
Metrics are all well and good, but proper engagement is fairly priceless. The only real metric that can be compared to engagement is conversions and one usually leads to the other.
If you are interested in a brand and check out their website, if they are connected to a social media page, you usually check it out, right?
And that is where you can gauge the success of the product or service. Instead of paid traffic to your page, you can see any real engagement a mile away, and that is usually what convinces you to hang around. Your role is to offer a nice place for your few visitors to hang out and you can only achieve this by engaging them and offering some tasty content.
Alignment
If you are already enjoying a decent amount of visitors to your social media pages, it may be time to get cracking with some proven SEO tactics and start looking to convert these guys before they go elsewhere. It’s a fact that Brisbane security companies have a large social media presence, but do they manage to convert their visitors effectively? And you should also be looking at measuring those metrics such as Tweets, likes, and shares, because these are just as important as real traffic to your business website!
Ready To Align?
It’s time to stop treating these as two separate entities and start combining forces!
The author of this article, Nancy Baker, is a freelance blogger who is currently writing for Queensland Security Solutions, one of the leading Brisbane security companies. She enjoys trying new things. You can also follow her on Twitter @Nancy Baker.
Social Media Articles
- Is Automating Social Media a Good Idea? Or is it Bad to Automate Social Media? + Review of 3 Social Media Tools.
- How to Automate Your Social Media Scheduling – SocialPilot Review
- How to Boost Your Blog Traffic with Pinterest and Tailwind – Tailwind Review.
SOCIAL MEDIA RESOURCES
- Check out this planner bundle to help you plan your social media, your marketing, and your newsletters.
- Graphic design software: Canva, PicMonkey, and Photoshop.
- The Best Free Stock Photos and Images.
- Tailwind – The best scheduling tool for Pinterest. They have an Instagram version too (but I haven’t tried Tailwind for Instagram yet). Read my Tailwind review here.
- Hootsuite – Automates scheduling for several social media (I used to use it but switched to using SocialPilot). You can read my Hootsuite review here.
- SmarterQueue – An all-in-one social media management tool that boosts engagement and lets you curate, schedule, listen, reply, and analyze in one place (SmarterQueue comes highly recommended by experts).
- SocialPilot – Automates scheduling for a wide range of social media (I’m using it for Twitter and Facebook scheduling). You can read my review of Social Pilot here.
- Tasty Pins plugin – WordPress plugin that hides and optimizes Pinterest images in your blog posts.
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