How to Attract Buyers With Valuable Content

Give People Reasons to Visit Your Website

You need to give people a reason to visit your site. Content is the most important component of your Website. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 to 90 percent of visitors go to Websites to get information.

Valuable content can include how-to articles, reports, tips, and resources or links to relevant sites. For example, a Web design company may provide free graphics and diagnostic tools. A music Website may offer free reviews, biographies of musicians, music samples, and an online jukebox that allows visitors to preview their music selection.

Target Your Audience

  • Provide information that is valuable, useful, or entertaining to your target market. Video is very popular today.
  • Feature content relevant to the topic of your site.
  • Use a feedback form to find out what your visitors want.

Do you have problems creating good content?  

One solution is to hire a writer if you don’t feel skilled to write your own content.  Another solution is to use private label content.  Find out how private label content can help you, how to use it and where to find it.

To make money with your website, you also need to include:

  • Contact information. Include your name, business name, email, 800#, local phone number (international prospects can't call 800 numbers), fax, and mailing address.
  • Company information.
  • Product information, the benefits of your products and services, how to purchase them, and their best uses.
  • A compelling, benefit-oriented sales letter.
  • A special offer.
  • A call to action.
  • An online order form (with information on how to order)

Visitors typically come to your website four to seven times before they buy from you. Next, you'll find out how to keep attracting prospective buyers to your site and turn them into buyers.

CONTENT CREATION RESOURCES

Have trouble creating content? Check out this done-for-your content that you can use as your own. I've used content from each of these providers myself and they all provide high-quality content.

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