SEO stands for Search Engine Optimization. SEO is the process of increasing traffic to a web site from search engines through natural or organic search results for targeted keywords.
The purpose of SEO is to obtain TOP search engine ranking.
Why SEO is important
The facts below make it clear why obtaining high ranking in major search engines is vital for your online business.
- 8 out of 10 people go to a search engine to find what they are looking for.
- Your prospects are actively looking for your products or services and are more likely to purchase when they find a Web site through search engines.
- Visitors typically only read the top 30 search listings.
Benefits of search engines optimization
- Obtain and maintain top ranking in the major search engines.
- Increase your Web traffic at affordable rates.
- Attract targeted prospects to your web site who are more likely to buy.
Today, getting quality incoming links is a big part of search engine optimization.
Getting quality backlinks is still one of the important factors Google uses for determining a website's search engine ranking. It's an important part of off-site SEO. A backlink (also called inbound links and incoming links) is a link from one website to another site.
Today, the quality of the backlinks is more important than the quantity. Quality incoming links to your site will improve your search engine ranking. Backlinks from popular sites or authority sites carry more weight for SEO than less popular sites and you want to avoid links from spammy or low-quality sites.
You should target specific keywords or key phrases when building links so it's essential to do keyword research before doing any kind of link building or Internet marketing.
Linking a variety of keywords will increase the probability of your site ranking high for those targeted keywords or phrases used in your titles and for your target audience to find you when searching for your products.
See more info about keyword research here.
Can your prospects find your Web site? Is your Web site ranked as one of the top sites in popular search engines and directories?
If you are not listed in the top 30 listings for your key phrase, your prospects won't find you.
You must optimize your web pages to obtain top search engine ranking! Without web site optimization, your site will get lost among the millions of sites on the web.
The right kind of search engines optimization will increase your web site traffic and attract targeted customers who are ready to buy.
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