How to Get
Top Search Engine Ranking

Your prospects type in keywords into search engines to find your website. Implementing some simple keyword strategies can dramatically improve your search engine ranking and web traffic.

4 SEO Tips:

1. Do keyword research first.
2. Provide good content and optimize each page for 1 key phrase.
3. Start by using keywords that have lower competition (long-tail keywords).
4. Build quality links.

Basic SEO

Many search engines and directories read the information in the META tags of web pages to index and cannot index your site without them.

META tags are hidden in your HTML code. The web visitor does not see them. The most important META tags for search engine indexing are the title and description tags. See what META tags look like here.

Many search engines use the description and site title you provide when registering a site. Some search engines use the text in web pages, especially the first words, sentences, or paragraphs to list web pages.

That's why it's vital to place your most relevant keywords in your headline and the first paragraph of each page.

Follow these tips to write effective keywords, page titles, and site descriptions.

Keywords.

Here are some tips on writing keywords.

• Make a list of 5 to 20 keywords and phrases that are relevant to your web site.
• Use phrases your prospects may enter into a search engine when searching for your topic, product, or service. Web visitors often enter phrases rather than words when searching for web sites.
• List the most important keywords and key phrases first.
• Include common misspellings.

The following are examples of keywords and key phrases related to web design:

web design, web designer, web site design, website design, web page design, webmaster, website development, san diego california.

Page Title

Page titles are very important for search engine placement.

The title of a web page appears on top of the page in the title bar of the browser. Web pages that use search terms in the title will rank higher with some search engines than pages that contain them in the text only.

Follows these tips to write your page titles.

• Write a powerful headline for the title of your site. The site title is often used by the search engines to list you in their directory. Make your title compelling to grab your potential buyers' attention.
• Keep the length 20 words or less. Longer titles may be cut off in the search engine listing.
• Create a title for every web page.
• Include the most important keywords and phrases, including the ones potential buyers use when searching for your topic.
• By starting your page title with a letter toward the beginning of the alphabet (A, B, C) you may increase your chances of appearing near the top of the listing in some search engines.

Examples of Titles

– Five Star Web Design in San Diego, California, designs easy-to-navigate web sites to maximize sales.
– Effective web design for small businesses in San Diego.

Site Description

The site description is used by some search engines to list the description of your web site. When providing your own description in the META description tag, your listing may be displayed in the search engine listing as you provide it. If you don't provide a META description tag, the search engines will generate their own description from the content on your page.

Follow these guidelines to write your descriptions.

• Make your description informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.
• Include your most important keywords and phrases.
• Write descriptions of your web site in various lengths (one to three sentences). Submit the maximum allowable length to the search engines to convey a persuasive message.

Sample descriptions

• Get your web site noticed and increase online sales with an easy-to-read-and-navigate web site.
• Get your web site noticed with effective web design.

Spend time writing keywords, descriptions, and page titles. To maintain a high search engine ranking consistently, include keywords in your headlines, first paragraphs of each web page, page titles, site descriptions, files names and alt tags. It can make a big difference in your search engine positioning.

TIP:  I recommend selecting long-tail keywords that can achieve rankings more quickly to help establish faster results. After achieving good rankings for your initial keywords, then you can target more popular and competitive terms.

There's more to search engine optimization and getting top search engine ranking than the steps outlined here. To obtain and maintain high search engine ranking and get targeted traffic, you need to spend time every month to track your results.

KEYWORD RESEARCH TOOLS

Discover the right keywords and see your traffic skyrocket.

See my review of the best keyword research tools here.

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