Use PLR to Build an Email List Fast

In this post, I'll discuss how you can use PLR to build an email list fast. You already know that you need an email list to be successful in Internet marketing. Building your email list is still the most cost-effective way to connect with prospective customers and clients.

But consistently producing quality content for your email messages can be challenging. PLR can make it faster and easier. I'll show you how you can consistently create quality content for your email messages with PLR.

What is PLR

PLR, Private Label Content, or Done-For-You content is content you can use as your own. You can use it “as is” or you can change it any way you want. Using PLR can help you create more content faster and easier. It can save you a lot of time. PLR will help you create more opt-ins, freebies, and email messages.

You may have thought about using PLR to create ebooks or blog posts. But you may not have considered using it to build your email list. PLR works great for building your email list, creating email messages, and creating opt-in incentives! It will save you a lot of time to build your list.

Prewritten content gives you the flexibility to provide what your audience needs and wants without spending hours or days researching and writing. Here's how to use PLR to build an email list fast:

Step 1: Decide what email content you need for your niche

content marketing - decide what email content you need to build an email list for your niche

One of the best ways to build your list is by providing a freebie such as a free report, ebook, checklist, template, etc. that is relevant to your product or niche. You will also need content for your email messages.

The content you’ll need will depend on your audience so the first step is always to know your audience and what they want. You must provide relevant PLR content that will attract your target audience.

Step 2: Find quality, relevant PLR that will benefit your niche.

You can find ready-to-use PLR content in your niche by browsing through some of the best PLR websites here. You can find plenty of PLR content on just about any topic. Different PLR sites provide content on different topics and niches.

You can use PLR “as is” or you can change it any way you want. A good way to use PLR is to use it as a starting point and take the ideas to create your own content. I always recommend customizing PLR.

You also need to read the license information and know what you can and can not do with the content.

The most important thing you must know about using private label content is that it’s important to only use quality PLR. It can be difficult to separate the good PLR sites from the bad ones. That’s why I compiled a list of PLR sites I use and recommend.

You can check out the quality PLR sites I recommend here.

How to use PLR to build your email list fast

Here are several ideas on how you can use PLR to build your email list fast.

1. Use PLR to create lead magnets (freebies or irresistible offers) to build a list

free canva lead magnet templates — **Download My Free Canva Lead Magnet Templates**

To build your email list fast, you need to create valuable free offers that your audience wants. You need to motivate people to give you their email addresses by offering them something they’re interested in. Your lead magnet or free gift is your hook or bribe. It can be anything that has value to your audience.

Your lead magnet must be targeted to your ideal audience and related to the type of content and promotions you'll send with your follow-up messages.

Before you create your opt-in offer, you need to know who your target audience is. Then, think about what topics or tools they are interested in. What problems can you solve for them?

Short reports, ebooks, checklists, worksheets, how-to videos, and other downloadables make excellent lead magnets you can offer for free to get your subscribers' email addresses.

You can find PLR reports, ebooks, checklists, worksheets, videos, and more. You can also compile your own reports, ebooks, checklists, worksheets, and videos from PLR articles.

The more lead magnets you have set up, the higher your chances are of getting new subscribers on your email list. And because PLR provides ready-made content, it's easy to create multiple targeted lead magnets and set up several targeted email lists.

If you want to use PLR to create your opt-in offers, check out the quality PLR sites I recommend here.

Check out my Fill-in-The-Blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnets to build your list.

Prefer MS Word? Check out these Fill-In-The Blanks Templates for Checklists, Worksheets, To-Do Lists, Journal, and Planners in .Doc format.

You can buy reports, articles, ebooks, and other content that you can use as your own from a variety of private label rights (PLR) or done-for-your-content providers. See a list of my favorite PLR providers.

Recommended reading:

Canva templates also make it super easy to design great-looking lead magnets. Bluchic is a great place to get feminine-looking Canva lead magnet templates, funnel templates, sales page templates, and WordPress templates.

2. Use PLR or swipe files to create your email content.

You can use prewritten email messages as a quick starting point to create your own. Or use the content of PLR articles, reports, and ebooks in your email messages.

No clue what to say to your list? Use email swipes to help you write high-converting email messages faster and easier.

ready to use email samples — Ready-To-Use Email Samples

Recommended reading:

How to Write a Welcome Email

3. Turn PLR into a free email course.

Providing a short email course is a great way to collect email addresses. After your subscribers received the course, you can start sending them other information that relates to their interests.

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4 . Create an email autoresponder series with PLR.

To nurture a relationship with your subscribers, you have to email regularly and keep providing great content so that they want to stay on your list. PLR will help you to keep providing valuable content.

You can buy PLR autoresponder series. Or you can compile your own from PLR articles, reports, and ebooks.

5. Use PLR to publish more content on your blog and get more traffic.

Use PLR to create more content for your site. When you have more content, you can promote more content on social media and drive more traffic to your site. This also gives you more options to promote your lead magnet and build your list. Make sure to include your opt-in box in all relevant content.

Use PLR content to get ideas for blog posts and guest posts. PLR writers research popular topics. Take advantage of their research to save time and get ideas for blog posts and guest posts.

NOTE: When using PLR content for blog posts, I highly recommend customizing it.

6. Use PLR to create content upgrades.

Neal Patel mentions the following about content upgrades: “A content upgrade is a piece of content that you offer as a bonus to your readers in exchange for their email addresses.

Instead of publishing the entire article on your blog like usual, though, you add an opt-in form on the post and invite readers to provide their email addresses so they can “unlock” the rest of the content.” He provides many examples of content upgrades here.

Creating content upgrades is a great way to get your visitor's email address. You can turn the content into a PDF that people will get when they provide their email addresses.

7. Create multiple lead magnets.

By using ready-made PLR content, it’s easy to create multiple highly-targeted lists on a variety of topics.

Use PLR to create several lead magnets and multiple ways for your audience to sign up for your list. Include a relevant opt-in box on each page. This gives you more opportunities to grow your list and segment it to provide very targeted content to your subscribers.

8. Provide many ways to get on your email list.

Don't limit yourself to only providing one opportunity for subscribers to sign up. The more ways people can sign up, the faster you'll build your list. Create multiple lead magnets, content upgrades, and landing pages. The more options you offer to subscribe, the better.

9. Conduct webinars to build your email list.

use PLR to create a webinar and build an email list.

Hosting webinars is a great way to build a list. Of course, people have to register for the webinar and provide their email addresses.

You can use PLR webinar content, ebooks, reports, or other PLR content as a starting point to create a webinar.

10. Create a free membership.

Create a membership and give subscribers free access to your content (use PLR content) in exchange for providing their email addresses.

Your email list is one of the most valuable assets you’ll have in your online business. So start building your email list right away! Use PLR content to build your list fast. The sooner you start building your list, the sooner you will see results.

Check out the quality PLR sites I recommend here.

How to Make PLR Content Your Own

After finding PLR content to create your free report, ebook, or newsletters, make sure to make it your own. Here's how you can do that easily:

At the very least, you want to brand it with your name and your URL.
I always recommend changing the title of the report or ebook and any images that were included.
Do a few light edits if needed to target the content and language to your audience. For example, if your audience is parents of toddlers and you’re using general parenting content, change “child” to toddler and rework a couple of examples to work for toddlers.
I recommend that you add your own thoughts and comments.
Make it look the same as other reports you've published by using the same layout, fonts, and colors.
You may also want to add some links to your relevant blog posts, products, and affiliate products.

Email Resources

FREE Canva Checklist, Worksheet, and Lead Magnet Templates.
Fill-in-the-blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnes to build your list.
Write Winning Email Messages Fast With 950 Ready-To-Use Email Samples.
Want to learn how you can get more out of your email marketing? Head over to Email Marketing Beyond the Basics.
My review of autoresponder/email automation services: GetResponse, Aweber, ConvertKit, and MailChimp.
Landing page builders: Leadpages – Landing Page Monkey.

Related Resources

PLR Content Providers I Recommend.