Apply these marketing strategies to skyrocket your online sales.
1 – Know your ideal audience / Focus on your customers.
Provide benefits to your customers rather than focusing on sales. Focus on what your customers need and want. Solve their problems. Give them solutions.
Ask your audience what they want. Then, give them what they want.
Solution: Conduct surveys to find out what your audience wants.
SurveyMonkey has free and paid options. The free version will be enough for most bloggers. SurveyMonkey provides free survey templates and also offers online polls, quizzes and more.
2 – Focus on your Unique Selling Proposition.
Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, the best customer service, lowest prices, highest quality, fastest service, or strongest guarantee?
Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.
3 – Put the benefits of your site and your USP right on top of your home page.
Many Web visitors never scroll down past the first screen of information. Give your potential buyers the information they need as quickly as possible. Keep the most important information above the fold where it's clearly visible. Above the fold means part of the website visitors can see without any scrolling.
4 – Provide a clear message.
Mention clearly what you offer. Share who you are. Mention your name, what your expertise is, how you do business, how long you’ve been in business and any other pertinent information.
Keep your writing style simple. Use easy-to-understand words and provide clear messages.
5 – Build trust.
You need to build trust to become a successful blogger. First, you’ll need to make a good first impression to your new visitors with a professional-looking blog. You need to show professionalism, integrity and trustworthiness with your blog.
You have to keep building trust with your content and email communications to make your audience loyal to you. And you need to give your visitors value so they’ll want to come back.
Free Build Trust With Your Blog Checklist
5 – Provide valuable content that is targeted to your audience.
Content is the most important element of your blog. Quality content shows your knowledge and builds credibility. You need to have lots of content to make money blogging. You need content for blog posts, email marketing, opt-in freebies, and more.
Your content has to be targeted to your audience and must be valuable and useful to them. It must be unique and interesting.
To get more ideas about creating quality content fast, check my article, 10 Easy Ways to Create Quality Content Fast.
5 – Build an email list.
Not building an email list is one of the biggest mistakes many bloggers, businesses, and freelancers make. Visitors rarely purchase the first time they visit a site. They want to get to know you before they are willing to spend money.
Building an email list is essential to staying in touch with your prospects and turning your visitors into buyers. When you build an email list, you can have a ready source of clients and customers.
You have to offer great incentives to get their email. Offer something valuable to get your potential buyers' email addresses such as a free report, newsletter, consultation, discount, or special offer.
Free Canva Lead Magnet Templates to Build Your Email List
30 Ways to Grow Your Email List
Recommended reading:
- Find out what you need to build a list.
- Build an Email List Fast – 32 Proven Ways
- 38 Opt-In Freebie Ideas to Grow Your Email List
- How to Create Lead Magnets
6 – Stay in touch with your list.
When you have their email address, you have to stay in touch with them regularly with great content.
Communicate consistently with your prospects and provide valuable information through email messages. You can do this easily by using a good autoresponder or email automation system.
Give potential buyers reasons to return. Mention what's new on your site. Provide special offers and discounts to your subscribers. Invite them to visit your Web site again and again. These techniques work. Try them and watch your prospects become buyers
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7 – Write compelling sales copy.
Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren't interested in your products or services, they won't read past the first paragraph. If they are interested, you can't tell them enough.
Motivate readers to do what you want them to do with action verbs. A call to action such as “call now,” “order now,” and “click here” can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses.
For more examples of action verbs, see my article “Increase Sales, Subscriptions, and Traffic With Action Words.”
101 Hypnotic Headlines To Boost Sales
8 – Boost credibility with testimonials.
Testimonials can be one of the most powerful tools available to marketers. The most powerful testimonials mention how you solved a problem. For testimonials to be credible, you have to mention the full name, business, and location of the people who gave you testimonials. Ask happy customers for testimonials!
9 – Overcome buyer resistance with a money-back guarantee.
A money-back guarantee or satisfaction guarantee promises a refund if a buyer is not satisfied with a product or service. A guarantee communicates your commitment to stand behind the product or service you provide. The longer your return guarantee is, the better. You will increase sales when you offer a money-back guarantee.
Below is an example of a 60-day no-questions-asked money-back guarantee.
10 – Make purchasing easy.
Take a good look at your ordering process and make sure it's easy to buy from you. Is your order form easy to find? Is your shopping cart easy to use? For more info, read my blog post, How to Make it Easy to Buy From You.
10 – Ask for feedback.
Find out what potential buyers want. Use feedback forms and email surveys to conduct market research. Ask what products and information they're interested in. What benefits are most appealing to them? What price they would pay? Analyze the feedback and adapt your site as needed.
Do you want to make money blogging? Check out my blog worksheets and checklist on how to set up a money-making blog.
11 – Optimize your site.
Keep search engines in mind when writing content. Research keywords. And include targeted keywords in your Web pages to improve your ranking with search engines.
Take a look at your website and see how many of these elements are missing. Implement these proven marketing strategies now to increase your online sales.
BLOGGING RESOURCES
- Checklists, Worksheets & Planners to Set up a Money-Making Blog.
- Hosting: Bluehost & SiteGround.
- WordPress themes: ElegantThemes/Divi, GeneratePress, Genesis theme from StudioPress & DIYThemes.
- Popular email marketing providers: Aweber, GetResponse, ConvertKit, and MailChimp.
- The best online spelling and grammar checker: Grammarly.
