How to Promote Your Opt-In Freebies

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You've created one or more opt-in freebies or lead magnets. To ensure that the lead magnets reach your intended audience, you need to promote and market them. So, how do you promote your opt-in freebies to build your email list?

If you haven't created your opt-in freebies or lead magnets yet, check out my blog post, 62 Opt-In Freebie Ideas to Grow Your Email List.

Once you have created and set up your opt-in offer and landing page, here are 30+ ways to promote your opt-in freebies and build traffic to get subscribers.

Add a link to your opt-in freebies in your main navigation bar.
Create a lead magnet page (opt-in page) that is focused on promoting your freebie. Get more info: How to Create a Lead Magnet Page.
Send traffic to your lead magnet page. This is one of the best ways to grow your email list.
Promote your offer with paid advertising on Facebook, Instagram and YouTube, and Google AdWords.
Participate in giveaway events.
If you have several lead magnets, create a freebies page with mockup images of your freebies. See my freebies page here.

Do you need lead magnets to build your list?

Get my free Canva Templates to easily create checklists, worksheets, to-do lists, and a variety of lead magnets to build your list.

Add an opt-in form on your website's home page.
Add opt-in forms throughout your website: on your sidebar, at the top, middle, and bottom of your pages, or in several places.
Use SEO techniques.
Write and publish blog posts that are related to the topic of your freebie and add a link to your free offer.
Add a mockup image or promotional image of your freebie in relevant blog posts.
Optimize your blog posts for SEO to get organic traffic.
Add an opt-in form promoting your freebies in all relevant blog posts. Promote those blog posts on social media.
Promote your lead magnets on social media platforms like Twitter, Facebook, and Instagram.

30 Ways to Grow Your Email List

Write guest blog posts on other relevant blogs to promote your freebies.

Get my free SEO checklist

Add a promotional image on your blog sidebar.
Add an exit popup that appears when a user is about to exit your site to convert abandoning visitors. To create an exit popup, you can use WordPress, GetResponse, Leadpages, Hello Bar, or OptinMonster.
Get attention to your opt-in form with a lightbox.

OptinMonster provides one of the best tools to create opt-in forms. You can create lightbox popups, floating bars, slide-in scroll trigger boxes, sidebar forms, after-post forms, and in-line forms. You can set time triggers, scroll triggers, or page targeting to display at the right time and place. It also gives you the ability to A/B test, adds page-level targeting, and much more. Check out OptinMonster here.

Tell your list. Your subscribers will appreciate your freebies. It will build trust. And they may subscribe to other lists for other products you're promoting.

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Ask your subscribers and followers to share your freebie. You can also provide an incentive for them to do so.
Distribute your reports for free without requiring an opt-in, but insert promotions explaining the benefits of signing up for your list.
Make videos, promote your freebies on YouTube and send them to your opt-in pages.
Distribute press releases online and to other online and offline media.
Get interviewed on websites, podcasts, etc.
Partner with other publishers and swap opt-in promos.
Partner with other publishers and swap opt-in promos.
Do collabs through summits, bundles, JV webinars, podcasts, and freebie swabs.
Use affiliate marketing to promote your lead magnets. Motivate your affiliates to promote your freebies with their affiliate link.

Using Pinterest is a great place to get a lot of free traffic to promote your lead magnets. Lynette from Thrive Anywhere has a new Pinterest Marketing Planner with commercial rights.

Add your freebie to your Pinterest bio.
Create a Pinterest board featuring your opt-in freebies.
Post in Facebook groups.
Post on your own Facebook page and Facebook group.
Post on Facebook promotion threads.
Mention your freebie in the description of your Facebook cover image and link to your opt-in page.
Set up a retargeting ad campaign on Facebook, so you can get people who visited your site before to opt in.
Put your opt-in form on your LinkedIn company page.
Add a link to your Instagram bio to promote your opt-in freebies.
Post photos on Instagram.
Promote your freebie on Twitter.
Use your Twitter bio to promote your opt-in freebies.
Do Twitter chats.
Have a sweepstake or giveaway on your site with a cool prize. Encourage entrants to claim their free gift and subscribe to your mailing list.
Provide useful comments on blogs and news sites. Include a link to your opt-in page in the appropriate space.
Mention your freebie in your email signature.

Use as many of those list-building strategies as possible and start promoting your lead magnets now!

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Email Resources

FREE Canva Checklist, Worksheet, and Lead Magnet Templates.
Fill-in-the-blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnes to build your list.
Write Winning Email Messages Fast With 950 Ready-To-Use Email Samples.
Want to learn how you can get more out of your email marketing? Head over to Email Marketing Beyond the Basics.
My review of autoresponder/email automation services: GetResponse, Aweber, ConvertKit, and MailChimp.
Landing page builders: Leadpages – Landing Page Monkey.