How to Create an Email Mini-Course to Build Your List

Want to find out how to create an email mini-course? Creating an email mini-course is one of the best methods to build a loyal list of subscribers.

Email mini-courses are very popular and very effective to build an email list

Here's why: Most visitors will leave your site and will never return. And most visitors don't buy on their first visit.

You need to have an irresistible offer to build an email list. Creating a compelling email mini-course is a great way to build your list.

When subscribing to your list and giving you their email address, visitors give you permission to maintain contact with them until they unsubscribe. You can stay in contact with them regularly and send informational and promotional emails.

Having an email list gives you the opportunity to promote your products, affiliate products, and special offers down the road.

What you need to create an email mini-course

You need an autoresponder or automated email marketing system. If you don't have one yet, read my review of 4 popular autoresponders here.
Set up an opt-in form.
I highly recommend sending visitors to a lead magnet page which is more effective than a small opt-in form. You can read more info on How to create a lead magnet page in my blog post.
Create, outsource, or buy the content for your mini-email course. See the Private Label Rights Content Providers I Recommend here.
Add the content of your email course to your autoresponder.
Connect your opt-in form to your autoresponder sequence (your messages or mini-course).

When this is set up, and someone subscribes to your email mini-course, your autoresponder will automatically send your pre-written email lessons and follow-up messages to your subscribers.

How to generate content for your email messages

Write your own messages.
Turn your blog articles into an email mini-course.
Turn a report into an email mini-course.
Turn an ebook into an email mini-course.
Buy Done-For-You, also called Private Label (PLR) content. You can use PLR articles, reports, ebooks, courses, and more. Here are some of my favorite top-quality Private Label Rights Content Providers I Recommend.
Read my article to get more ideas on how to create content for your email messages.
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How to set up your autoresponder messages to maximize results

When to send messages, and how many messages you should send will vary depending on the product you're promoting.

Set up 5 to 7 messages as the lessons for your course. Those can be articles or other content that is related to the product you want to promote.
Aweber recommends setting up your autoresponder software to send out a lesson every other day.
Insert a follow-up message in between each lesson to make sure your subscribers received your previous lessons and to remind them of your future lessons.
Promote the program once at the beginning and once at the end of each lesson.
If using affiliate links, make sure to cloak your link. If you don't know how to do this, you can check my blog post on how to cloak affiliate links here.

Create a landing page

Create a landing page where you offer a free subscription to your email course.

Don't know how to create a lead magnet page or landing page? Check out my blog post, How to Create a Lead Magnet Page.

Autoresponder services that provide landing pages include ConvertKit, Aweber, GetResponse, MailChimp, and others. You can read my review of 4 popular autoresponders here.

Your opt-in page is a single page with an opt-in form.
It must be focused on getting people to give you their email addresses.
And of course, it must mention the benefits of subscribing to your list.

Do you want to create different opt-in offers? Check out my 38 Opt-In Freebie Ideas to Grow Your Email List.

It's important to create one or more email mini-courses to build a loyal list of subscribers.

Do you need lead magnets to build your list?

Get my free Canva Templates to easily create checklists, worksheets, to-do lists, and a variety of lead magnets to build your list.

Are you struggling to build a list?

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EMAIL SERVICES / AUTORESPONDER PROVIDERS

Email Resources

FREE Canva Checklist, Worksheet, and Lead Magnet Templates.
Fill-in-the-blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnes to build your list.
Write Winning Email Messages Fast With 950 Ready-To-Use Email Samples.
Want to learn how you can get more out of your email marketing? Head over to Email Marketing Beyond the Basics.
My review of autoresponder/email automation services: GetResponse, Aweber, ConvertKit, and MailChimp.
Landing page builders: Leadpages – Landing Page Monkey.